Yazar
Minazzi, Roberta. author.
Format:
Electronic Resources
Alıntı:
Social Media Marketing in Tourism and Hospitality Minazzi, Roberta. author.
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Ramšak, Mojca. author.
Format:
Electronic Resources
Alıntı:
Wine Queens Understanding the Role of Women in Wine Marketing / Ramšak, Mojca. author.
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Avraham, Eli. author.
Format:
Electronic Resources
Alıntı:
Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the
Yazar
Nee, Ines. author.
Format:
Electronic Resources
Alıntı:
Marketing.
Yazar
Wolter, Luisa. author.
Format:
Electronic Resources
Alıntı:
Marketing.
Yazar
Bilgin, Mehmet Huseyin. editor.
Format:
Electronic Resources
Alıntı:
Marketing.
Yazar
Sezgin, Erkan. editor.
Format:
Electronic Resources
Alıntı:
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Yazar
Papathanassis, Alexis. editor.
Format:
Electronic Resources
Alıntı:
Engineering Economics, Organization, Logistics, Marketing.
Yazar
Inversini, Alessandro. editor.
Format:
Electronic Resources
Alıntı:
Online Marketing/Social Media.
Yazar
Zeng, Guojun. editor.
Format:
Electronic Resources
Alıntı:
Management and Sustainable Development of Hotels -- Marketing and Development of Tourism
Yazar
Vogel, Harold. author.
Format:
Electronic Resources
Alıntı:
marketing of travel and tourism related goods and services. The third edition of this well-established text
Yazar
Pechlaner, Harald. editor.
Format:
Electronic Resources
Alıntı:
the fields of tourism and leisure, regional development, and marketing Practitioners in tourism The