Yazar
Simakova, Elena.
Format:
Kitap
Alıntı:
Marketing technologies : corporate cultures and technological change/ Simakova, Elena.
Yazar
Martínez-López, Francisco J. editor.
Format:
Electronic Resources
Alıntı:
Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
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Yazar
Martínez-López, Francisco J. editor.
Format:
Electronic Resources
Alıntı:
Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
Yazar
Sezgin, Erkan. editor.
Format:
Electronic Resources
Alıntı:
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Yazar
Szolnoki, Gergely. editor.
Format:
Electronic Resources
Alıntı:
Online Marketing/Social Media.
6.
Yazar
Katsoni, Vicky. editor.
Format:
Electronic Resources
Alıntı:
digital era, cultural and digital tourism policy, marketing and governance, social media, emerging
Yazar
Jallouli, Rim. editor. (orcid)0000-0002-2179-3316
Format:
Electronic Resources
Alıntı:
Capabilities and Marketing Knowledge -- E-commerce and Commodity Fetishism Violence in New Media Marketing