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41. 
Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers için kapak resmi
Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers
Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers
Yazar 
Bakker, Diederich. author.
http://dx.doi.org/10.1007/978-3-658-08221-5
Format: 
Electronic Resources
Alıntı: 
Step-by-Step Planning Process for Vertical Brand Portfolios Target Groups Lecturers and students of Economics
44. 
Creating Value from Data Sharing Future-oriented Business Models in Theory and Practice için kapak resmi
Creating Value from Data Sharing Future-oriented Business Models in Theory and Practice
Creating Value from Data Sharing Future-oriented Business Models in Theory and Practice
Yazar 
Dreller, Anne. author.
https://doi.org/10.1007/978-3-658-23276-4
Format: 
Electronic Resources
Alıntı: 
The Author Anne Dreller holds a M.Sc. in Innovation & Information Management and a B.A. in Economics
45. 
Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising için kapak resmi
Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising
Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising
Yazar 
Banks, Ivana Bušljeta. editor.
http://dx.doi.org/10.1007/978-3-658-08132-4
Format: 
Electronic Resources
Alıntı: 
volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA
46. 
Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool için kapak resmi
Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool
Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool
Yazar 
Hurrle, Daniel. author.
http://dx.doi.org/10.1007/978-3-658-08822-4
Format: 
Electronic Resources
Alıntı: 
Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management
47. 
Competitive Differentiation within the Shipbuilding Industry The Importance of Competence in the Field of Services için kapak resmi
Competitive Differentiation within the Shipbuilding Industry The Importance of Competence in the Field of Services
Competitive Differentiation within the Shipbuilding Industry The Importance of Competence in the Field of Services
Yazar 
Sauerhoff, Christopher. author.
http://dx.doi.org/10.1007/978-3-658-05804-3
Format: 
Electronic Resources
Alıntı: 
Groups Researchers and students from the field of business economics with a focus on innovation
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Al-Ekabi, Cenan. editor.
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Basu, Dipak. author.
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(2)
Lee, Paul Tae-Woo. editor.
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