The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries

Agency Starting a Creative Firm in the Age of Digital Marketing

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Games

R For Marketing Research and Analytics

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

Brewing, Beer and Pubs A Global Perspective

Incompetency and Competency Training Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

The Social Organization: Managing Human Capital through Social Media

Reliance on Foreign Markets: Multinationality and Performance

Higher Education Consumer Choice