Open and Big Data Management and Innovation 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Delft, The Netherlands, October 13-15, 2015, Proceedings

Advances in Human Factors, Business Management and Leadership Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA

Internal Brand Management in an International Context

Social Capital and its Impact on Born Transnational Firms

The Relationship of Body Weight and Skepticism towards Advertising

Foreign Market Subsidiary Mandates A Select and Temporary MNC Phenomenon?

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages

Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Management

Creative Industries in Greece An Empirical Analysis from the Region of Epirus

Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media