Marka girişimi : $b kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri

Yedi adımda markalaşma: yaşamdan örneklerle

Taken by surprise : cutting-edge collaborations between designers, artists and brands

How brands become icons : the principles of cultural branding

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)

Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds

Designing brand identity : an essential guide for the whole branding team

Handbook of Media Branding

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions

Branding for the public sector :creating, building and managing brands people will value

Digital Darwinism Branding and Business Models in Jeopardy

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media