Yazar
Kubacki, Krzysztof. editor.
Format:
Electronic Resources
Alıntı:
-- Advertising: Measurement and Sponsorship Issues -- International Marketing Expansion -- Marketing Research and
Yazar
Deeter-Schmelz, Dawn R. editor.
Format:
Electronic Resources
Alıntı:
, Measurement, and Metrics: Alternative Approaches -- Pricing and Revenue Strategy: Pricing Strategy -- Social
Yazar
Pyeman, Jaafar. editor.
Format:
Electronic Resources
Alıntı:
of Acquiring Companies -- Chapter 12: IPA Vs. SERVQUAL: Service Quality Measurement for Higher
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