Search Results for Social groups.

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13.

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative

Yazar

Verlegh, Peeter. editor.

http://dx.doi.org/10.1007/978-3-658-10558-7

Format:

Electronic Resources

Alıntı:

Advertising on Products, Floors, and Carts Target Groups Researchers, students, and practitioners in the

14.

More Class in Management Research The Relationship between Socioeconomic Background and Managerial Attitudes

Yazar

Kemayou, Yanick. author.

http://dx.doi.org/10.1007/978-3-658-12063-4

Format:

Electronic Resources

Alıntı:

justice perceptions toward groups such as unskilled workers than distant reproduced leaders. The bottom

15.

Low-Income Consumers as a Source of Innovation Insights from Idea Competitions in Brazilian Low-Income Communities

Yazar

Krämer, Aline. author.

http://dx.doi.org/10.1007/978-3-658-08930-6

Format:

Electronic Resources

Alıntı:

leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation

16.

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Yazar

Gross, Philip. author.

http://dx.doi.org/10.1007/978-3-658-07250-6

Format:

Electronic Resources

Alıntı:

. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research

17.

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

Yazar

Hurrle, Daniel. author.

http://dx.doi.org/10.1007/978-3-658-08822-4

Format:

Electronic Resources

Alıntı:

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a

18.

Social Capital and its Impact on Born Transnational Firms

Yazar

Krikken, Martin. author.

http://dx.doi.org/10.1007/978-3-658-04615-6

Format:

Electronic Resources

Alıntı:

Social Capital and its Impact on Born Transnational Firms Krikken, Martin. author.

19.

Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV

Yazar

Hammes, Eva Katharina. author.

http://dx.doi.org/10.1007/978-3-658-14364-0

Format:

Electronic Resources

Alıntı:

Personality and Social Psychology.

20.

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants

Yazar

Fraß, Alexander. author.

http://dx.doi.org/10.1007/978-3-658-14367-1

Format:

Electronic Resources

Alıntı:

Automobile Brands in China Target Groups • Teachers and students of marketing and cultural research

21.

Measuring Technology Maturity Operationalizing Information from Patents, Scientific Publications, and the Web

Yazar

Albert, Till. author.

http://dx.doi.org/10.1007/978-3-658-12132-7

Format:

Electronic Resources

Alıntı:

, Interpretation, and Utilization of Maturity Analysis Results Target Groups Researcher and students of Business

22.

Making a Difference Through Marketing A Quest for Diverse Perspectives

Yazar

Plewa, Carolin. editor.

http://dx.doi.org/10.1007/978-981-10-0464-3

Format:

Electronic Resources

Alıntı:

practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational

23.

Customer Co-Design A Study in the Mass Customization Industry

Yazar

Thallmaier, Stefan R. author.

http://dx.doi.org/10.1007/978-3-658-07526-2

Format:

Electronic Resources

Alıntı:

channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the

24.

Emergent Collaboration Infrastructures Technology Design for Inter-Organizational Crisis Management

Yazar

Reuter, Christian. author.

http://dx.doi.org/10.1007/978-3-658-08586-5

Format:

Electronic Resources

Alıntı:

Improvisational Collaboration Practices in Crisis -- Inter-Organizational Social Network for Emergency Management

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