Social Media Management Technologies and Strategies for Creating Business Value

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing

Broadband as a Video Platform Strategies for Africa

Direct Licensing and the Music Industry How Technology, Innovation and Competition Reshaped Copyright Licensing

Managing Media Firms and Industries What's So Special About Media Management?

The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management

Employee Engagement in Media Management Creativeness and Organizational Development

The New World of Transitioned Media Digital Realignment and Industry Transformation

Case Studies in e-Government 2.0 Changing Citizen Relationships

An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues

Handbook of Media Branding