Social Media Marketing in Tourism and Hospitality Minazzi, Roberta. author.

Wine Queens Understanding the Role of Women in Wine Marketing / Ramšak, Mojca. author.

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the

Marketing.

Marketing.

Marketing.

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Engineering Economics, Organization, Logistics, Marketing.

Online Marketing/Social Media.

Management and Sustainable Development of Hotels -- Marketing and Development of Tourism

marketing of travel and tourism related goods and services. The third edition of this well-established text

the fields of tourism and leisure, regional development, and marketing Practitioners in tourism The