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Spotts, Harlan E. editor.
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on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing
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Spotts, Harlan E. editor.
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Teaching: Revising the Marketing Curriculum -- Logistics Service: Strategic Implications -- Understanding
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Spotts, Harlan E. editor.
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At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing
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Wilson, Elizabeth J. editor.
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Retention in Service Industries -- Applied Research Methods -- Teaching Marketing Management Using the
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Noble, Charles H. editor.
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International Marketplace -- Teaching Marketing Entrepreneurship -- Creative Approaches to Consumer Behavior
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Spotts, Harlan E. editor.
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Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services
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Plangger, Kirk. editor.
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- Internal and External Factors -- Session 10.2: Maximizing your Teaching Tools -- Session 10.3: Marketing
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Sharma, Dheeraj. editor.
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-- Services Marketing: Refining Relationships -- Excellence in Marketing Education and Innovative Teaching
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Robinson, Jr., Leroy. editor.
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Teaching: Teaching Pedagogy -- Ethics and Social Responsibility: Organizational Ethics, Stakeholder
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Deeter-Schmelz, Dawn R. editor.
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Employees on Service Delivery -- Honoring Outstanding Marketing Teaching -- Global & Cross-Cultural
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Kim, Kacy K. editor.
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Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB
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