Search Results for Media Research.

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

Yazar

Flint, Daniel J. author.

http://dx.doi.org/10.1057/9781137492432

Format:

Electronic Resources

Alıntı:

. Combined with contemporary expertise in brand management, sales, research, social media, this book explores

Customer Co-Design A Study in the Mass Customization Industry

Yazar

Thallmaier, Stefan R. author.

http://dx.doi.org/10.1007/978-3-658-07526-2

Format:

Electronic Resources

Alıntı:

Market Research/Competitive Intelligence.

Managing Consumer Services Factory or Theater?

Yazar

Baglieri, Enzo. editor.

http://dx.doi.org/10.1007/978-3-319-04289-3

Format:

Electronic Resources

Alıntı:

research and analysis, including conceptualization of the important issues, as well as recommendations for

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Yazar

Plangger, Kirk. editor.

http://dx.doi.org/10.1007/978-3-319-24148-7

Format:

Electronic Resources

Alıntı:

Embeddedness -- Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media -- Session 2.2

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Yazar

Kubacki, Krzysztof. editor.

http://dx.doi.org/10.1007/978-3-319-10951-0

Format:

Electronic Resources

Alıntı:

-- Advertising: Measurement and Sponsorship Issues -- International Marketing Expansion -- Marketing Research and

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Yazar

Kim, Kacy K. editor.

http://dx.doi.org/10.1007/978-3-319-26647-3

Format:

Electronic Resources

Alıntı:

-- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Yazar

Groza, Mark D. editor.

http://dx.doi.org/10.1007/978-3-319-19428-8

Format:

Electronic Resources

Alıntı:

: Evaluating Dual-Process Models with Workplace Safety Messages -- Basil Social Media in Higher Education: An

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