Search Results for Advertising.

1.

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress

Yazar

King, Robert L. editor.

http://dx.doi.org/10.1007/978-3-319-17392-4

Format:

Electronic Resources

Alıntı:

including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is

2.

European Retail Research 2013, Volume 27, Issue I

Yazar

Schramm-Klein, Hanna. editor.

http://dx.doi.org/10.1007/978-3-658-05313-0

Format:

Electronic Resources

Alıntı:

Counterfeit Differentiation in Online Retailing Store Flyer Advertising Self-Service Technologies Retailing in

3.

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11882-6

Format:

Electronic Resources

Alıntı:

Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer

4.

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Yazar

Gomes, Roger. editor.

http://dx.doi.org/10.1007/978-3-319-13147-4

Format:

Electronic Resources

Alıntı:

High Technology and Computers in the Global Environment -- Advertising: Images and Differential

5.

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Yazar

Moore, Melissa. editor.

http://dx.doi.org/10.1007/978-3-319-11927-4

Format:

Electronic Resources

Alıntı:

Consumer Behavior -- Pricing Issues for the 21st Century -- Branding and TV Advertising -- Advertising and

6.

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11761-4

Format:

Electronic Resources

Alıntı:

-- International Marketing Issues -- Purchase Behavior and Cross-selling of Services -- Online Advertising Effects

7.

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Yazar

Ford, John B. editor.

http://dx.doi.org/10.1007/978-3-319-13084-2

Format:

Electronic Resources

Alıntı:

-- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues

8.

Proceedings of the 1998 Multicultural Marketing Conference

Yazar

Chebat, Jean-Charles. editor.

http://dx.doi.org/10.1007/978-3-319-17383-2

Format:

Electronic Resources

Alıntı:

-- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa

9.

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Yazar

Wilson, Elizabeth J. editor.

http://dx.doi.org/10.1007/978-3-319-13141-2

Format:

Electronic Resources

Alıntı:

, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is

10.

Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Yazar

Sharma, Dheeraj. editor.

http://dx.doi.org/10.1007/978-3-319-18696-2

Format:

Electronic Resources

Alıntı:

: Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking

11.

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Yazar

Wilson, Elizabeth J. editor.

http://dx.doi.org/10.1007/978-3-319-13162-7

Format:

Electronic Resources

Alıntı:

Dimensions -- Building Student Competencies -- The Influences of Peripheral Cues in Advertising -- Individual

12.

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Yazar

Noble, Charles H. editor.

http://dx.doi.org/10.1007/978-3-319-13078-1

Format:

Electronic Resources

Alıntı:

, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an

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