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Social Media Marketing in Tourism and Hospitality

Yazar

Minazzi, Roberta. author.

http://dx.doi.org/10.1007/978-3-319-05182-6

Format:

Electronic Resources

Alıntı:

Social Media Marketing in Tourism and Hospitality Minazzi, Roberta. author.

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing

Yazar

Schönhoff, Alejandro-Marcel. author.

http://dx.doi.org/10.1007/978-3-658-05559-2

Format:

Electronic Resources

Alıntı:

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

Yazar

Solberg Søilen, Klaus. author.

http://dx.doi.org/10.1007/978-3-642-36793-9

Format:

Electronic Resources

Alıntı:

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design / Solberg

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Yazar

Busch, Oliver. editor.

http://dx.doi.org/10.1007/978-3-319-25023-6

Format:

Electronic Resources

Alıntı:

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Yazar

Samli, A. Coskun. author.

http://dx.doi.org/10.1007/978-1-4614-5125-9

Format:

Electronic Resources

Alıntı:

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development /

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Yazar

Friedrichsen, Mike. editor.

http://dx.doi.org/10.1007/978-3-642-28897-5

Format:

Electronic Resources

Alıntı:

Marketing.

Handbook of Media Branding

Yazar

Siegert, Gabriele. editor.

http://dx.doi.org/10.1007/978-3-319-18236-0

Format:

Electronic Resources

Alıntı:

Marketing.

Social Media Management Technologies and Strategies for Creating Business Value

Yazar

Van Looy, Amy. author.

http://dx.doi.org/10.1007/978-3-319-21990-5

Format:

Electronic Resources

Alıntı:

Marketing.

Brand Hate Navigating Consumer Negativity in the Digital World

Yazar

Kucuk, S. Umit. author.

http://dx.doi.org/10.1007/978-3-319-41519-2

Format:

Electronic Resources

Alıntı:

Online Marketing/Social Media.

10.

Social Interactions and Networking in Cyber Society

Yazar

Gaol, Ford Lumban. editor.

https://doi.org/10.1007/978-981-10-4190-7

Format:

Electronic Resources

Alıntı:

Online Marketing/Social Media. http://scigraph.springernature.com/things/product-market-codes

11.

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

Yazar

Portmann, Edy. author.

http://dx.doi.org/10.1007/978-3-642-33233-3

Format:

Electronic Resources

Alıntı:

Marketing.

12.

Media and Convergence Management

Yazar

Diehl, Sandra. editor.

http://dx.doi.org/10.1007/978-3-642-36163-0

Format:

Electronic Resources

Alıntı:

Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and

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