Social Media Management Technologies and Strategies for Creating Business Value

Music Business and the Experience Economy The Australasian Case

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing

Managing Media Firms and Industries What's So Special About Media Management?

Employee Engagement in Media Management Creativeness and Organizational Development

Media Convergence Handbook - Vol. 2 Firms and User Perspectives

Media Convergence Handbook - Vol. 1 Journalism, Broadcasting, and Social Media Aspects of Convergence

Broadband as a Video Platform Strategies for Africa

Direct Licensing and the Music Industry How Technology, Innovation and Competition Reshaped Copyright Licensing

The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management