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Social Media Marketing in Tourism and Hospitality

Yazar

Minazzi, Roberta. author.

http://dx.doi.org/10.1007/978-3-319-05182-6

Format:

Electronic Resources

Alıntı:

Social Media Marketing in Tourism and Hospitality Minazzi, Roberta. author.

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

Yazar

Solberg Søilen, Klaus. author.

http://dx.doi.org/10.1007/978-3-642-36793-9

Format:

Electronic Resources

Alıntı:

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design / Solberg

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Yazar

Samli, A. Coskun. author.

http://dx.doi.org/10.1007/978-1-4614-5125-9

Format:

Electronic Resources

Alıntı:

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development /

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Yazar

Friedrichsen, Mike. editor.

http://dx.doi.org/10.1007/978-3-642-28897-5

Format:

Electronic Resources

Alıntı:

Marketing.

Handbook of Media Branding

Yazar

Siegert, Gabriele. editor.

http://dx.doi.org/10.1007/978-3-319-18236-0

Format:

Electronic Resources

Alıntı:

Marketing.

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

Yazar

Portmann, Edy. author.

http://dx.doi.org/10.1007/978-3-642-33233-3

Format:

Electronic Resources

Alıntı:

Marketing.

Media and Convergence Management

Yazar

Diehl, Sandra. editor.

http://dx.doi.org/10.1007/978-3-642-36163-0

Format:

Electronic Resources

Alıntı:

Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and

Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV

Yazar

Hammes, Eva Katharina. author.

http://dx.doi.org/10.1007/978-3-658-14364-0

Format:

Electronic Resources

Alıntı:

, and marketing • Executives and consultants in the field of media management About the Author Eva

Recommendation and Search in Social Networks

Yazar

Ulusoy, Özgür. editor.

http://dx.doi.org/10.1007/978-3-319-14379-8

Format:

Electronic Resources

Alıntı:

Asking: A Developing Country Perspective -- Evolutionary Influence Maximization in Viral-Marketing

10.

Facebook Nation Total Information Awareness

Yazar

Lee, Newton. author.

http://dx.doi.org/10.1007/978-1-4939-1740-2

Format:

Electronic Resources

Alıntı:

-- Privacy Breaches -- Business Intelligence -- Facebook Analytics, Advertising, and Marketing -- Consumer

11.

Blogosphere and its Exploration

Yazar

Meinel, Christoph. author.

http://dx.doi.org/10.1007/978-3-662-44409-2

Format:

Electronic Resources

Alıntı:

It-Gipfelblog -- Edu-Blog Use Case: InternetWorking Blog and HPI MOOCs -- Marketing-Blog Use Case: SAP HANA Blog

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