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The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

Yazar

Kotler, Philip. author.

http://dx.doi.org/10.1007/978-3-662-48490-6

Format:

Electronic Resources

Alıntı:

First Basic Under-standing -- Strategic Frames of Reference: The Key Tools of Strategy Determination

Digital Darwinism Branding and Business Models in Jeopardy

Yazar

Kreutzer, Ralf T. author.

http://dx.doi.org/10.1007/978-3-642-54401-9

Format:

Electronic Resources

Alıntı:

based on a framework of findings and additional tools to position you and your company in the digital

Social Media Management Technologies and Strategies for Creating Business Value

Yazar

Van Looy, Amy. author.

http://dx.doi.org/10.1007/978-3-319-21990-5

Format:

Electronic Resources

Alıntı:

comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal

Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers

Yazar

Bakker, Diederich. author.

http://dx.doi.org/10.1007/978-3-658-08221-5

Format:

Electronic Resources

Alıntı:

, the author offers brand manufacturers and retailers practical tools to consider collaborations in the

Social Networks and the Economics of Sports

Yazar

Pardalos, Panos M. editor.

http://dx.doi.org/10.1007/978-3-319-08440-4

Format:

Electronic Resources

Alıntı:

and reviews addressing the following issues: social network tools for player selection, movement and

Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry

Yazar

Zatta, Danilo. author.

http://dx.doi.org/10.1007/978-3-319-30240-9

Format:

Electronic Resources

Alıntı:

give you and your company the tools needed to improve profitability and performance.” Kevin Mitchell

Market Entry into the USA Why European Companies Fail and How to Succeed

Yazar

Drews, Ralf. author.

http://dx.doi.org/10.1007/978-3-319-17124-1

Format:

Electronic Resources

Alıntı:

tools needed to evaluate the probability of success and the risks of going to market. Once a company

Aerospace Marketing Management A Handbook for the Entire Value Chain

Yazar

Malaval, Philippe. author.

http://dx.doi.org/10.1007/978-3-319-01354-1

Format:

Electronic Resources

Alıntı:

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools

Incompetency and Competency Training Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

Yazar

Woodside, Arch. author.

http://dx.doi.org/10.1007/978-3-319-39108-3

Format:

Electronic Resources

Alıntı:

experiments to elicit on tools advocated in the literature as aids in increasing incompetency and/or

10.

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model

11.

Targeting Uplift An Introduction to Net Scores

Yazar

Michel, René. author.

https://doi.org/10.1007/978-3-030-22625-1

Format:

Electronic Resources

Alıntı:

compares the respective tools. This book also presents the applications of net scoring in various contexts

12.

Social Commerce Marketing, Technology and Management

Yazar

Turban, Efraim. author.

http://dx.doi.org/10.1007/978-3-319-17028-2

Format:

Electronic Resources

Alıntı:

, social collaboration, innovations, and mobility. Individual chapters cover tools and platforms for

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