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Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014

Yazar

Katsoni, Vicky. editor.

http://dx.doi.org/10.1007/978-3-319-15859-4

Format:

Electronic Resources

Alıntı:

Culture -- Study and teaching.

Corporate Social Responsibility in the Global Business World

Yazar

Yüksel Mermod, Asli. editor.

http://dx.doi.org/10.1007/978-3-642-37620-7

Format:

Electronic Resources

Alıntı:

illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the

Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Yazar

Elsner, Stefan. author.

http://dx.doi.org/10.1007/978-3-658-01096-6

Format:

Electronic Resources

Alıntı:

. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the

Making a Difference Through Marketing A Quest for Diverse Perspectives

Yazar

Plewa, Carolin. editor.

http://dx.doi.org/10.1007/978-981-10-0464-3

Format:

Electronic Resources

Alıntı:

education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11882-6

Format:

Electronic Resources

Alıntı:

on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11761-4

Format:

Electronic Resources

Alıntı:

Teaching: Revising the Marketing Curriculum -- Logistics Service: Strategic Implications -- Understanding

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Yazar

Wilson, Elizabeth J. editor.

http://dx.doi.org/10.1007/978-3-319-13162-7

Format:

Electronic Resources

Alıntı:

Retention in Service Industries -- Applied Research Methods -- Teaching Marketing Management Using the

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11885-7

Format:

Electronic Resources

Alıntı:

At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Yazar

Noble, Charles H. editor.

http://dx.doi.org/10.1007/978-3-319-13078-1

Format:

Electronic Resources

Alıntı:

International Marketplace -- Teaching Marketing Entrepreneurship -- Creative Approaches to Consumer Behavior

10.

International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Yazar

Arora, Anshu Saxena. editor.

http://dx.doi.org/10.1007/978-3-319-33846-0

Format:

Electronic Resources

Alıntı:

. In addition to research and teaching, she has more than a decade of practical experience in the

11.

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11845-1

Format:

Electronic Resources

Alıntı:

Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services

12.

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Yazar

Plangger, Kirk. editor.

http://dx.doi.org/10.1007/978-3-319-24148-7

Format:

Electronic Resources

Alıntı:

- Internal and External Factors -- Session 10.2: Maximizing your Teaching Tools -- Session 10.3: Marketing

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