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Global Marketing Strategy An Executive Digest

Yazar

Schlegelmilch, Bodo B. author.

http://dx.doi.org/10.1007/978-3-319-26279-6

Format:

Electronic Resources

Alıntı:

Global Marketing Strategy An Executive Digest / Schlegelmilch, Bodo B. author.

Mind Genomics A Guide to Data-Driven Marketing Strategy

Yazar

Milutinovic, Veljko. author.

http://dx.doi.org/10.1007/978-3-319-39733-7

Format:

Electronic Resources

Alıntı:

Mind Genomics A Guide to Data-Driven Marketing Strategy / Milutinovic, Veljko. author.

Market Entry in China Case Studies on Strategy, Marketing, and Branding

Yazar

Prange, Christiane. editor.

http://dx.doi.org/10.1007/978-3-319-29139-0

Format:

Electronic Resources

Alıntı:

Market Entry in China Case Studies on Strategy, Marketing, and Branding / Prange, Christiane

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan

Yazar

Outram, Chris. author.

http://dx.doi.org/10.1007/978-1-137-57483-1

Format:

Electronic Resources

Alıntı:

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan / Outram, Chris. author.

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Yazar

Hintze, Stephanie. author.

http://dx.doi.org/10.1007/978-3-319-11376-0

Format:

Electronic Resources

Alıntı:

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Yazar

Shin, Kwang-Yong. author.

http://dx.doi.org/10.1007/978-3-642-38091-4

Format:

Electronic Resources

Alıntı:

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model Shin

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Yazar

Samli, A. Coskun. author.

http://dx.doi.org/10.1007/978-1-4614-5125-9

Format:

Electronic Resources

Alıntı:

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development /

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

Yazar

Roll, Martin. author.

http://dx.doi.org/10.1057/9781137359179

Format:

Electronic Resources

Alıntı:

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia /

Chinese Strategic Decision-making on CSR

Yazar

Wang, Shuo. author.

http://dx.doi.org/10.1007/978-3-662-44997-4

Format:

Electronic Resources

Alıntı:

Chinese Strategic Decision-making on CSR Wang, Shuo. author.

10.

Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers

Yazar

Bakker, Diederich. author.

http://dx.doi.org/10.1007/978-3-658-08221-5

Format:

Electronic Resources

Alıntı:

Business Strategy/Leadership.

11.

Confessions of the Pricing Man How Price Affects Everything

Yazar

Simon, Hermann. author.

http://dx.doi.org/10.1007/978-3-319-20400-0

Format:

Electronic Resources

Alıntı:

Business Strategy/Leadership.

12.

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Yazar

Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10864-3

Format:

Electronic Resources

Alıntı:

Business Strategy/Leadership.

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