Social media marketing

Social Media Marketing in Tourism and Hospitality

The Social Organization: Managing Human Capital through Social Media

Successful Social Media and Ecommerce Strategies in the Wine Industry

Social Media Management Technologies and Strategies for Creating Business Value

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention

Handbook of Media Branding

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development