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User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media

Yazar

Dennhardt, Severin. author.

http://dx.doi.org/10.1007/978-3-658-02350-8

Format:

Electronic Resources

Alıntı:

Brands in Social Media / Dennhardt, Severin. author.

The Relationship of Body Weight and Skepticism towards Advertising

Yazar

Brauneis, Sabrina. author.

http://dx.doi.org/10.1007/978-3-658-14861-4

Format:

Electronic Resources

Alıntı:

Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages

Yazar

Kleine-Kalmer, Barbara. author.

http://dx.doi.org/10.1007/978-3-658-12439-7

Format:

Electronic Resources

Alıntı:

Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation

Factors Driving Social Network Site Usage

Yazar

Ernst, Claus-Peter H. author.

http://dx.doi.org/10.1007/978-3-658-09918-3

Format:

Electronic Resources

Alıntı:

Factors Driving Social Network Site Usage Ernst, Claus-Peter H. author.

The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests

Yazar

Chehimi, Nadine. author.

http://dx.doi.org/10.1007/978-3-658-04544-9

Format:

Electronic Resources

Alıntı:

The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative

Yazar

Verlegh, Peeter. editor.

http://dx.doi.org/10.1007/978-3-658-10558-7

Format:

Electronic Resources

Alıntı:

Advertising on Products, Floors, and Carts Target Groups Researchers, students, and practitioners in the

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Yazar

Gross, Philip. author.

http://dx.doi.org/10.1007/978-3-658-07250-6

Format:

Electronic Resources

Alıntı:

. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

Yazar

Hurrle, Daniel. author.

http://dx.doi.org/10.1007/978-3-658-08822-4

Format:

Electronic Resources

Alıntı:

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a

Making a Difference Through Marketing A Quest for Diverse Perspectives

Yazar

Plewa, Carolin. editor.

http://dx.doi.org/10.1007/978-981-10-0464-3

Format:

Electronic Resources

Alıntı:

practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational

10.

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants

Yazar

Fraß, Alexander. author.

http://dx.doi.org/10.1007/978-3-658-14367-1

Format:

Electronic Resources

Alıntı:

Automobile Brands in China Target Groups • Teachers and students of marketing and cultural research

11.

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence

Yazar

Kick, Markus. author.

http://dx.doi.org/10.1007/978-3-658-08837-8

Format:

Electronic Resources

Alıntı:

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence / Kick

12.

Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought

Yazar

Dühring, Lisa. author.

https://doi.org/10.1007/978-3-658-18034-8

Format:

Electronic Resources

Alıntı:

Philosophy of the Social Sciences • The History Marketing Thought • The History of Public Relations Thought

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