Search Results for Social change.

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Brewing, Beer and Pubs A Global Perspective

Yazar

Cabras, Ignazio. editor.

http://dx.doi.org/10.1057/9781137466181

Format:

Electronic Resources

Alıntı:

demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral

Digital Darwinism Branding and Business Models in Jeopardy

Yazar

Kreutzer, Ralf T. author.

http://dx.doi.org/10.1007/978-3-642-54401-9

Format:

Electronic Resources

Alıntı:

Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Yazar

Friedrichsen, Mike. editor.

http://dx.doi.org/10.1007/978-3-642-28897-5

Format:

Electronic Resources

Alıntı:

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets /

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

Yazar

Langen, Nina. author.

http://dx.doi.org/10.1007/978-3-658-00759-1

Format:

Electronic Resources

Alıntı:

Economic and Technological Change and at the Institute for Food and Resource Economics in the Department of

Open Tourism Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

Yazar

Egger, Roman. editor.

http://dx.doi.org/10.1007/978-3-642-54089-9

Format:

Electronic Resources

Alıntı:

“closed” to open innovation forced by the internet, and above all by Social Media. The book examines the

Management of the Fuzzy Front End of Innovation

Yazar

Gassmann, Oliver. editor.

http://dx.doi.org/10.1007/978-3-319-01056-4

Format:

Electronic Resources

Alıntı:

Henkel -- Crowdsourcing - How Social Media and the Wisdom of the Crowd Change Future Companies

Household and Living Arrangement Projections The Extended Cohort-Component Method and Applications to the U.S. and China

Yazar

Zeng, Yi. author.

http://dx.doi.org/10.1007/978-90-481-8906-9

Format:

Electronic Resources

Alıntı:

Families -- Social aspects.

Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities

Yazar

Wymer, Walter. editor.

http://dx.doi.org/10.1007/978-3-319-19869-9

Format:

Electronic Resources

Alıntı:

Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Yazar

Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10912-1

Format:

Electronic Resources

Alıntı:

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012

10.

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Yazar

Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10963-3

Format:

Electronic Resources

Alıntı:

Engagement, and Corporate Social Responsibility -- B2B: Special Session -- Services Marketing: Service Brands

11.

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress

Yazar

Campbell, Colin L. editor.

http://dx.doi.org/10.1007/978-3-319-18687-0

Format:

Electronic Resources

Alıntı:

.5: Branding and its Effects -- Session 6.6: Evolution and Change in Wholesaling Systems -- Session 7

12.

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Yazar

Groza, Mark D. editor.

http://dx.doi.org/10.1007/978-3-319-19428-8

Format:

Electronic Resources

Alıntı:

Performance: Scale Development and Validation -- Corporate Social Responsibility and Market Orientation in an

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