Yazar
Kleine-Kalmer, Barbara. author.
Format:
Electronic Resources
Alıntı:
Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation
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Ravens, Christina. author.
Format:
Electronic Resources
Alıntı:
Determinants · Value Based Operationalization of Culture as Measurement Instruments for Internal
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Yazar
Kavaratzis, Mihalis. editor.
Format:
Electronic Resources
Alıntı:
Branding and the "Other" Senses -- Rethinking the Measurement of Place Brands -- Rethinking Brand Equity
Yazar
Langen, Nina. author.
Format:
Electronic Resources
Alıntı:
Consumers’ decision making -- Preference measurement -- Ethical consumption -- Fair Trade
Yazar
Ziniel, Wolfgang. author.
Format:
Electronic Resources
Alıntı:
consumers’ point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and
Yazar
Nakano, Makoto. author.
Format:
Electronic Resources
Alıntı:
-- 6. Robustness Check and Additional Tests. 6.1 Alternative Measurement Test. 6.2 Regional Breakdown
Yazar
Moore, Melissa. editor.
Format:
Electronic Resources
Alıntı:
-- Current Issues in Modeling and Measurement -- Influences on Service Customers’ Intentions: The Physical
Yazar
Wilson, Elizabeth J. editor.
Format:
Electronic Resources
Alıntı:
-- Innovation in Marketing Instruction -- Ethical Issues in Marketing -- Developing Measurement Tools for Global
Yazar
Spotts, Harlan E. editor.
Format:
Electronic Resources
Alıntı:
-- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and
Yazar
Noble, Charles H. editor.
Format:
Electronic Resources
Alıntı:
Business-to-Business Relationships -- Measurement Issues in Sales Management -- Building a Shopper’s Paradise -- The
Yazar
Gil-Pechuán, Ignacio. editor.
Format:
Electronic Resources
Alıntı:
Measurement -- The Importance of Trust in Information Security in Interconnected Organisations.
Yazar
Spotts, Harlan E. editor.
Format:
Electronic Resources
Alıntı:
-- Electronic Marketing Issues -- Measurement Issues in Marketing -- Globalization Potpourri -- Ethical and
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