Search Results for Measurement.

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Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages

Yazar

Kleine-Kalmer, Barbara. author.

http://dx.doi.org/10.1007/978-3-658-12439-7

Format:

Electronic Resources

Alıntı:

Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation

Internal Brand Management in an International Context

Yazar

Ravens, Christina. author.

http://dx.doi.org/10.1007/978-3-658-00754-6

Format:

Electronic Resources

Alıntı:

Determinants · Value Based Operationalization of Culture as Measurement Instruments for Internal

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions

Yazar

Kavaratzis, Mihalis. editor.

http://dx.doi.org/10.1007/978-3-319-12424-7

Format:

Electronic Resources

Alıntı:

Branding and the "Other" Senses -- Rethinking the Measurement of Place Brands -- Rethinking Brand Equity

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Yazar

Ziniel, Wolfgang. author.

http://dx.doi.org/10.1007/978-3-8349-3633-2

Format:

Electronic Resources

Alıntı:

consumers’ point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

Yazar

Langen, Nina. author.

http://dx.doi.org/10.1007/978-3-658-00759-1

Format:

Electronic Resources

Alıntı:

Consumers’ decision making -- Preference measurement -- Ethical consumption -- Fair Trade

Reliance on Foreign Markets: Multinationality and Performance

Yazar

Nakano, Makoto. author.

http://dx.doi.org/10.1007/978-4-431-54562-0

Format:

Electronic Resources

Alıntı:

-- 6. Robustness Check and Additional Tests. 6.1 Alternative Measurement Test. 6.2 Regional Breakdown

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Yazar

Moore, Melissa. editor.

http://dx.doi.org/10.1007/978-3-319-11927-4

Format:

Electronic Resources

Alıntı:

-- Current Issues in Modeling and Measurement -- Influences on Service Customers’ Intentions: The Physical

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Yazar

Wilson, Elizabeth J. editor.

http://dx.doi.org/10.1007/978-3-319-13141-2

Format:

Electronic Resources

Alıntı:

-- Innovation in Marketing Instruction -- Ethical Issues in Marketing -- Developing Measurement Tools for Global

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11885-7

Format:

Electronic Resources

Alıntı:

-- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and

10.

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Yazar

Noble, Charles H. editor.

http://dx.doi.org/10.1007/978-3-319-13078-1

Format:

Electronic Resources

Alıntı:

Business-to-Business Relationships -- Measurement Issues in Sales Management -- Building a Shopper’s Paradise -- The

11.

Strategies in E-Business Positioning and Social Networking in Online Markets

Yazar

Gil-Pechuán, Ignacio. editor.

http://dx.doi.org/10.1007/978-1-4614-8184-3

Format:

Electronic Resources

Alıntı:

Measurement -- The Importance of Trust in Information Security in Interconnected Organisations.

12.

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11779-9

Format:

Electronic Resources

Alıntı:

-- Electronic Marketing Issues -- Measurement Issues in Marketing -- Globalization Potpourri -- Ethical and

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