Network Governance Alliances, Cooperatives and Franchise Chains

Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis

Uniform Across-the-Board Promotions

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

India’s Agricultural Marketing Market Reforms and Emergence of New Channels