Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment

Brewing, Beer and Pubs A Global Perspective

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

Reliance on Foreign Markets: Multinationality and Performance

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

Higher Education Consumer Choice

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

Luxury the Chinese Way New Competitive Scenario

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

Advances in National Brand and Private Label Marketing Third International Conference, 2016

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014

Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014