Design management : organisation and marketing perspectives

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing

Factors Driving Social Network Site Usage

Innovation Acceptance The Case of Advanced Driver-Assistance Systems

Luxury Marketing A Challenge for Theory and Practice

Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates

Empowering Brands with Customer Integration Classification, Benefits and Success Factors

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices

Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

The Social Organization: Managing Human Capital through Social Media