Search Results for Foundations.

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Foundations of marketing

Yazar

Pride, William M.

Format:

Kitap

Alıntı:

Foundations of marketing/ Pride, William M.

Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Yazar

Nestorović, Čedomir. author.

http://dx.doi.org/10.1007/978-3-319-32754-9

Format:

Electronic Resources

Alıntı:

understand and form the foundations of effective marketing strategies.

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

Yazar

Kotler, Philip. author.

http://dx.doi.org/10.1007/978-3-662-48490-6

Format:

Electronic Resources

Alıntı:

strategic management. Using academic foundations and best practices from business life, the authors present

The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Yazar

Köcher, Sören. author.

http://dx.doi.org/10.1007/978-3-658-09543-7

Format:

Electronic Resources

Alıntı:

The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Yazar

Klapdor, Sebastian. author.

http://dx.doi.org/10.1007/978-3-658-01732-3

Format:

Electronic Resources

Alıntı:

Overview on Online Advertising -- Existing Research and Conceptual Foundations -- Effectiveness of

Incompetency and Competency Training Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

Yazar

Woodside, Arch. author.

http://dx.doi.org/10.1007/978-3-319-39108-3

Format:

Electronic Resources

Alıntı:

1 Foundations for Theory and Practice of Competence and Incompetence Training -- 2 Incompetency

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions

Yazar

Kavaratzis, Mihalis. editor.

http://dx.doi.org/10.1007/978-3-319-12424-7

Format:

Electronic Resources

Alıntı:

rethink its theoretical foundations and its contribution to development and to re-assert its future. This

Online Brand Communities Using the Social Web for Branding and Marketing

Yazar

Martínez-López, Francisco J. author.

http://dx.doi.org/10.1007/978-3-319-24826-4

Format:

Electronic Resources

Alıntı:

topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and

Tourism in Latin America Cases of Success

Yazar

Panosso Netto, Alexandre. editor.

http://dx.doi.org/10.1007/978-3-319-05735-4

Format:

Electronic Resources

Alıntı:

embedded in a framework describing the economic and cultural foundations of tourism development in the

10.

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11761-4

Format:

Electronic Resources

Alıntı:

and Nonprofit Issues -- Foundations of Desire -- Customer Relationships Across Continents

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