Search Results for Emotion.

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UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience

Yazar

Robier, Johannes. author.

http://dx.doi.org/10.1007/978-3-319-21062-9

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Electronic Resources

Alıntı:

; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11779-9

Format:

Electronic Resources

Alıntı:

: Deception, Emotion and Wireless Message -- Services: Understanding Service Quality and Relationship Quality

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11845-1

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Electronic Resources

Alıntı:

Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective E-Marketing Strategies

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Yazar

Sharma, Dheeraj. editor.

http://dx.doi.org/10.1007/978-3-319-11806-2

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Electronic Resources

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Doctoral Colloquium Session: Latest Methodological Considerations -- Retailing: Mood and Emotion in

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Yazar

Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10912-1

Format:

Electronic Resources

Alıntı:

-- Retailing in the Digital Age and Global Marketplace -- Consumer Emotion and Empowerment -- Management and

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Yazar

Kubacki, Krzysztof. editor.

http://dx.doi.org/10.1007/978-3-319-10951-0

Format:

Electronic Resources

Alıntı:

Marketing Education -- The Influence of Brands -- Who Needs a Sales Manager? -- Art and Emotion -- Knowledge

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