Cruise Business Development Safety, Product Design and Human Capital

Tourism in Latin America Cases of Success

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level

Organised Retailing and Agri-Business Implications of New Supply Chains on the Indian Farm Economy

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

The Social Organization: Managing Human Capital through Social Media

Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Luxury the Chinese Way New Competitive Scenario

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil