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1. 
The Relationship of Body Weight and Skepticism towards Advertising için kapak resmi
The Relationship of Body Weight and Skepticism towards Advertising
The Relationship of Body Weight and Skepticism towards Advertising
Yazar 
Brauneis, Sabrina. author.
http://dx.doi.org/10.1007/978-3-658-14861-4
Format: 
Electronic Resources
Alıntı: 
Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors
2. 
Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance için kapak resmi
Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Yazar 
Gross, Philip. author.
http://dx.doi.org/10.1007/978-3-658-07250-6
Format: 
Electronic Resources
Alıntı: 
. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research
3. 
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level için kapak resmi
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level
Yazar 
Shaw, Colin. author.
http://dx.doi.org/10.1057/978-1-137-53430-9
Format: 
Electronic Resources
Alıntı: 
based on the assumption that consumers are making a logical, cognitive choice? We know that they are not
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