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Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

Yazar

Roll, Martin. author.

http://dx.doi.org/10.1057/9781137359179

Format:

Electronic Resources

Alıntı:

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia /

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Yazar

Schaffmeister, Niklas. author.

http://dx.doi.org/10.1007/978-3-319-19482-0

Format:

Electronic Resources

Alıntı:

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand

UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience

Yazar

Robier, Johannes. author.

http://dx.doi.org/10.1007/978-3-319-21062-9

Format:

Electronic Resources

Alıntı:

a service provider, consequently building a sense of trust which is decisive towards their user

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

Yazar

Rajagopal. author.

http://dx.doi.org/10.1057/9781137525956

Format:

Electronic Resources

Alıntı:

forward critical insights on the significance of leadership, building consumer value through innovation

Internet-Based Customer Value Management Developing Customer Relationships Online

Yazar

Doligalski, Tymoteusz. author.

http://dx.doi.org/10.1007/978-3-319-09855-5

Format:

Electronic Resources

Alıntı:

to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of

Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources

Yazar

Hüttenrauch, geb. Krämer, Bettina. author.

http://dx.doi.org/10.1007/978-3-658-14577-4

Format:

Electronic Resources

Alıntı:

responsible for building up the "Analytics Factory" for an advanced analytics program.

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries

Yazar

Koinig, Isabell. author.

http://dx.doi.org/10.1007/978-3-658-13134-0

Format:

Electronic Resources

Alıntı:

Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research

Aerospace Marketing Management A Handbook for the Entire Value Chain

Yazar

Malaval, Philippe. author.

http://dx.doi.org/10.1007/978-3-319-01354-1

Format:

Electronic Resources

Alıntı:

Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

-- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative

10.

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11882-6

Format:

Electronic Resources

Alıntı:

Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing

11.

R&D Management

Yazar

Akhilesh, K B. author.

http://dx.doi.org/10.1007/978-81-322-1946-0

Format:

Electronic Resources

Alıntı:

Organizations -- Chapter 12: Interpersonal Relationships, Teams and Team building -- Chapter 13: Innovation

12.

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level

Yazar

Shaw, Colin. author.

http://dx.doi.org/10.1057/978-1-137-53430-9

Format:

Electronic Resources

Alıntı:

the customer. This book is about Behavioral Economics and consumer psychology. Building on the work of

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