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Return of the Hustle The Art of Marketing with Music

Yazar

Sheinkop, Eric. author.

http://dx.doi.org/10.1007/978-1-137-58202-7

Format:

Electronic Resources

Alıntı:

Return of the Hustle The Art of Marketing with Music / Sheinkop, Eric. author.

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts

Yazar

Kastner, Olga Louisa. author.

http://dx.doi.org/10.1007/978-3-658-04576-0

Format:

Electronic Resources

Alıntı:

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts / Kastner, Olga

Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry

Yazar

Zatta, Danilo. author.

http://dx.doi.org/10.1007/978-3-319-30240-9

Format:

Electronic Resources

Alıntı:

Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process

Uniform Across-the-Board Promotions

Yazar

Jauch, Marc-Oliver. author.

http://dx.doi.org/10.1007/978-3-319-07115-2

Format:

Electronic Resources

Alıntı:

state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing

Information and Communication Technologies in Tourism 2015 Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015

Yazar

Tussyadiah, Iis. editor.

http://dx.doi.org/10.1007/978-3-319-14343-9

Format:

Electronic Resources

Alıntı:

The papers presented in this volume advance the state-of-the-art research on big data and analytics

Business Relationship Management and Marketing Mastering Business Markets

Yazar

Kleinaltenkamp, Michael. editor.

http://dx.doi.org/10.1007/978-3-662-43856-5

Format:

Electronic Resources

Alıntı:

services. Contributions include state-of-the-art research results that are conveyed in a comprehensible

Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Yazar

Mora, Pierre. author.

http://dx.doi.org/10.1007/978-3-319-24481-5

Format:

Electronic Resources

Alıntı:

introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative

Yazar

Verlegh, Peeter. editor.

http://dx.doi.org/10.1007/978-3-658-10558-7

Format:

Electronic Resources

Alıntı:

formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

Yazar

Banks, Ivana Bušljeta. editor.

http://dx.doi.org/10.1007/978-3-658-08132-4

Format:

Electronic Resources

Alıntı:

provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide

10.

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence

Yazar

Kick, Markus. author.

http://dx.doi.org/10.1007/978-3-658-08837-8

Format:

Electronic Resources

Alıntı:

state of the art social media research. By means of a field experiment on Facebook, paper IV shows that

11.

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

stakeholders to achieve successful innovation strategies. State-of-the-art research output from different

12.

Proceedings of the 1996 Multicultural Marketing Conference

Yazar

Choudhury, Pravat K. editor.

http://dx.doi.org/10.1007/978-3-319-17395-5

Format:

Electronic Resources

Alıntı:

the Appreciation of Art Periods and Art Forms -- Consumers’ Perceptions of Uni- and Bi-National

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