Marketing Cases from Emerging Markets

Business Relationship Management and Marketing Mastering Business Markets

Return of the Hustle The Art of Marketing with Music

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

Uniform Across-the-Board Promotions

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

Nature-Based Tourism in Mallorca’s Natural Areas The Benefits of Tourism for Natural Areas