30 different cases, the analysis covers the different forms of organization, their target groups and

Factors Driving Social Network Site Usage Ernst, Claus-Peter H. author.

economics, economic geography and management science. The author uses established social network analysis

Locating Publics Forms of Social Order in an Electronic Music Scene / Grote, Florian. author.

), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social

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Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a

leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation

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channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the