30 different cases, the analysis covers the different forms of organization, their target groups and

economics, economic geography and management science. The author uses established social network analysis

Factors Driving Social Network Site Usage Ernst, Claus-Peter H. author.

), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social

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Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a

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channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the

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