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Social Media Marketing in Tourism and Hospitality

Yazar

Minazzi, Roberta. author.

http://dx.doi.org/10.1007/978-3-319-05182-6

Format:

Electronic Resources

Alıntı:

Social Media Marketing in Tourism and Hospitality Minazzi, Roberta. author.

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making

Yazar

Leeflang, Peter S.H. author.

http://dx.doi.org/10.1007/978-1-4939-2086-0

Format:

Electronic Resources

Alıntı:

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making / Leeflang

Wine Queens Understanding the Role of Women in Wine Marketing

Yazar

Ramšak, Mojca. author.

http://dx.doi.org/10.1007/978-3-319-16661-2

Format:

Electronic Resources

Alıntı:

Wine Queens Understanding the Role of Women in Wine Marketing / Ramšak, Mojca. author.

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices

Yazar

Saavedra, Claudio A. author.

http://dx.doi.org/10.1007/978-3-319-30610-0

Format:

Electronic Resources

Alıntı:

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices / Saavedra

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

Yazar

Flint, Daniel J. author.

http://dx.doi.org/10.1057/9781137492432

Format:

Electronic Resources

Alıntı:

Contemporary Wine Marketing and Supply Chain Management A Global Perspective / Flint, Daniel J

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Yazar

Hintze, Stephanie. author.

http://dx.doi.org/10.1007/978-3-319-11376-0

Format:

Electronic Resources

Alıntı:

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation /

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities

Yazar

Bickhoff, Nils. author.

http://dx.doi.org/10.1007/978-3-642-45444-8

Format:

Electronic Resources

Alıntı:

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

Yazar

Preuss, Christoph. author.

http://dx.doi.org/10.1007/978-3-658-04630-9

Format:

Electronic Resources

Alıntı:

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales

10.

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Yazar

Hidalgo, Carlos. author.

http://dx.doi.org/10.1057/9781137526809

Format:

Electronic Resources

Alıntı:

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer / Hidalgo, Carlos

11.

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

Yazar

Avraham, Eli. author.

http://dx.doi.org/10.1057/9781137342157

Format:

Electronic Resources

Alıntı:

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the

12.

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

Yazar

Hurrle, Daniel. author.

http://dx.doi.org/10.1007/978-3-658-08822-4

Format:

Electronic Resources

Alıntı:

Marketing Tool / Hurrle, Daniel. author.

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