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Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

Yazar

Prieler, Michael. author.

http://dx.doi.org/10.1057/9781137586605

Format:

Electronic Resources

Alıntı:

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in

Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers

Yazar

Bakker, Diederich. author.

http://dx.doi.org/10.1007/978-3-658-08221-5

Format:

Electronic Resources

Alıntı:

Bakker has a professional background in advertising and received his doctorate from the University of

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress

Yazar

King, Robert L. editor.

http://dx.doi.org/10.1007/978-3-319-17392-4

Format:

Electronic Resources

Alıntı:

including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is

Managing Digital Enterprise Ten Essential Topics

Yazar

Xu, Jun. author.

http://dx.doi.org/10.2991/978-94-6239-094-2

Format:

Electronic Resources

Alıntı:

Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11882-6

Format:

Electronic Resources

Alıntı:

Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Yazar

Gomes, Roger. editor.

http://dx.doi.org/10.1007/978-3-319-13147-4

Format:

Electronic Resources

Alıntı:

High Technology and Computers in the Global Environment -- Advertising: Images and Differential

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Yazar

Petruzzellis, Luca. editor.

http://dx.doi.org/10.1007/978-3-319-29877-1

Format:

Electronic Resources

Alıntı:

Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Yazar

Moore, Melissa. editor.

http://dx.doi.org/10.1007/978-3-319-11927-4

Format:

Electronic Resources

Alıntı:

Consumer Behavior -- Pricing Issues for the 21st Century -- Branding and TV Advertising -- Advertising and

10.

Proceedings of the 1998 Multicultural Marketing Conference

Yazar

Chebat, Jean-Charles. editor.

http://dx.doi.org/10.1007/978-3-319-17383-2

Format:

Electronic Resources

Alıntı:

-- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa

11.

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11761-4

Format:

Electronic Resources

Alıntı:

-- International Marketing Issues -- Purchase Behavior and Cross-selling of Services -- Online Advertising Effects

12.

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Yazar

Ford, John B. editor.

http://dx.doi.org/10.1007/978-3-319-13084-2

Format:

Electronic Resources

Alıntı:

-- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues

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