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Marketing Cases from Emerging Markets için kapak resmi

Marketing Cases from Emerging Markets

Marketing Cases from Emerging Markets

Yazar

Mutum, Dilip. editor.

http://dx.doi.org/10.1007/978-3-642-36861-5

Format:

Electronic Resources

Alıntı:

long and short real cases with varying complexity in different sectors including airlines, hotel

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Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Yazar

Schaffmeister, Niklas. author.

http://dx.doi.org/10.1007/978-3-319-19482-0

Format:

Electronic Resources

Alıntı:

China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets

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