Contemporary Wine Marketing and Supply Chain Management A Global Perspective

Green Marketing: A Case Study of the Sub-Industry in Turkey

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries

Fashion Brand Internationalization Opportunities and Challenges

Brewing, Beer and Pubs A Global Perspective

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

Innovating in a Service-Driven Economy Insights, Application, and Practice

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

Principles of Marketology, Volume 1 Theory

Luxury the Chinese Way New Competitive Scenario

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan