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Perner, Petra. editor.
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aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in
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Ricci, Francesco. editor.
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systems, psychology, marketing, and consumer behavior. Theoreticians and practitioners from these fields
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Joshi, James. editor. (orcid)0000-0003-4519-9802
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optimization, services management, services marketing, business process integration and management.
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as recommendation engines, fraud detection, risk modeling, marketing campaign, and social network
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Maximizing the Cooperative Influence Spread in a Social Network Oriented to Viral Marketing -- A
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Nguyen, Hien T. editor.
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Social Networks Based on Fuzzy Membership Degree -- Time-critical Viral Marketing Strategy with the
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Targeted Marketing -- Semi-supervised Learning for Stream Recommender Systems -- Detecting Transmembrane
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marketing campaigns, decreased customer churn, and reduced loss from fraud. In practice, the growing demand
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Gelbukh, Alexander. editor.
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Analysis -- Automated Linguistic Personalization of Targeted Marketing Messages Mining User-Generated Text
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and Interested Customers for Targeted Social Marketing -- Activity-Partner Recommendation -- Iterative
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, Marketing and Consumer Behaviour -- The Influence of Trust Building User Interface Elements of Web Shops on
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Dong, Xin Luna. editor.
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Network Oriented to Viral Marketing -- SEMR: Secure and Efficient Multi-dimensional Range Query Processing
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