Marketing Cases from Emerging Markets

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Digital Marketplaces Unleashed

Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model

Fundamentals of Business-to-Business Marketing Mastering Business Markets

Entrepreneurship in Family Business Cases from China

International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Strategic Management of Global Manufacturing Networks Aligning Strategy, Configuration, and Coordination

Making Global Value Chains Geographies of Market-Oriented Development in Ghana and Peru

Low-Income Consumers as a Source of Innovation Insights from Idea Competitions in Brazilian Low-Income Communities

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants

Family Businesses in Sub-Saharan Africa Behavioral and Strategic Perspectives