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Transnational Marketing and Transnational Consumers

Yazar

Sirkeci, Ibrahim. author.

http://dx.doi.org/10.1007/978-3-642-36775-5

Format:

Electronic Resources

Alıntı:

Transnational Marketing and Transnational Consumers Sirkeci, Ibrahim. author.

Marketing Cases from Emerging Markets

Yazar

Mutum, Dilip. editor.

http://dx.doi.org/10.1007/978-3-642-36861-5

Format:

Electronic Resources

Alıntı:

Marketing Cases from Emerging Markets Mutum, Dilip. editor.

Global Marketing Strategy An Executive Digest

Yazar

Schlegelmilch, Bodo B. author.

http://dx.doi.org/10.1007/978-3-319-26279-6

Format:

Electronic Resources

Alıntı:

Global Marketing Strategy An Executive Digest / Schlegelmilch, Bodo B. author.

International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Yazar

Arora, Anshu Saxena. editor.

http://dx.doi.org/10.1007/978-3-319-33846-0

Format:

Electronic Resources

Alıntı:

International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /

Fundamentals of Business-to-Business Marketing Mastering Business Markets

Yazar

Kleinaltenkamp, Michael. editor.

http://dx.doi.org/10.1007/978-3-319-12463-6

Format:

Electronic Resources

Alıntı:

Fundamentals of Business-to-Business Marketing Mastering Business Markets / Kleinaltenkamp, Michael

Market Entry in China Case Studies on Strategy, Marketing, and Branding

Yazar

Prange, Christiane. editor.

http://dx.doi.org/10.1007/978-3-319-29139-0

Format:

Electronic Resources

Alıntı:

Market Entry in China Case Studies on Strategy, Marketing, and Branding / Prange, Christiane

Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies

Yazar

Sahadev, Sunil. editor.

http://dx.doi.org/10.1007/978-3-319-13440-6

Format:

Electronic Resources

Alıntı:

Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Yazar

Schaffmeister, Niklas. author.

http://dx.doi.org/10.1007/978-3-319-19482-0

Format:

Electronic Resources

Alıntı:

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand

The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis

Yazar

Schröder, Christoph. author.

http://dx.doi.org/10.1007/978-3-658-07541-5

Format:

Electronic Resources

Alıntı:

Handel und Internationales Marketing Retailing and International Marketing

10.

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries

Yazar

Koinig, Isabell. author.

http://dx.doi.org/10.1007/978-3-658-13134-0

Format:

Electronic Resources

Alıntı:

Marketing.

11.

International Human Resources Management Challenges and Changes

Yazar

Machado, Carolina. editor.

http://dx.doi.org/10.1007/978-3-319-15308-7

Format:

Electronic Resources

Alıntı:

Engineering Economics, Organization, Logistics, Marketing.

12.

Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Yazar

Mora, Pierre. author.

http://dx.doi.org/10.1007/978-3-319-24481-5

Format:

Electronic Resources

Alıntı:

Marketing.

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