The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

Brand Growth Barriers Identify, Understand, and Overcome Them

Network Governance Alliances, Cooperatives and Franchise Chains

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model