Yazar
Kaufmann, Michael. author.
Format:
Electronic Resources
Alıntı:
Inductive Fuzzy Classification in Marketing Analytics Kaufmann, Michael. author.
Yazar
Martínez-López, Francisco J. author.
Format:
Electronic Resources
Alıntı:
Online Brand Communities Using the Social Web for Branding and Marketing / Martínez-López
View Other Search Results
Yazar
Martínez-López, Francisco J. editor.
Format:
Electronic Resources
Alıntı:
Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
Yazar
Martínez-López, Francisco J. editor.
Format:
Electronic Resources
Alıntı:
Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
Yazar
Gil-Pechuán, Ignacio. editor.
Format:
Electronic Resources
Alıntı:
Marketing.
Yazar
Sezgin, Erkan. editor.
Format:
Electronic Resources
Alıntı:
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Yazar
Werro, Nicolas. author.
Format:
Electronic Resources
Alıntı:
Marketing.
Yazar
Lacka, Ewelina. editor.
Format:
Electronic Resources
Alıntı:
Engineering Economics, Organization, Logistics, Marketing.
9.
Yazar
Trenz, Manuel. author.
Format:
Electronic Resources
Alıntı:
Marketing.
Yazar
Szolnoki, Gergely. editor.
Format:
Electronic Resources
Alıntı:
Online Marketing/Social Media.
Yazar
Van Looy, Amy. author.
Format:
Electronic Resources
Alıntı:
Marketing.
Yazar
Tussyadiah, Iis. editor.
Format:
Electronic Resources
Alıntı:
Marketing.
Arama Sonuçlarını Sınırlandır
Daraltılmış: