Inductive Fuzzy Classification in Marketing Analytics Kaufmann, Michael. author.

Online Brand Communities Using the Social Web for Branding and Marketing / Martínez-López

Advances in National Brand and Private Label Marketing Third International Conference, 2016 /

Advances in National Brand and Private Label Marketing Second International Conference, 2015 /

Marketing.

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Marketing.

Engineering Economics, Organization, Logistics, Marketing.

Marketing.

Online Marketing/Social Media.

Marketing.

Marketing.