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Ernst, Claus-Peter H. editor.
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Marketing.
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Gamatié, Abdoulaye. editor.
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Engineering Economics, Organization, Logistics, Marketing.
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Dwivedi, Yogesh K. editor.
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the following topical sections: social media strategy and digital business; digital marketing and
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Meinel, Christoph. author.
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It-Gipfelblog -- Edu-Blog Use Case: InternetWorking Blog and HPI MOOCs -- Marketing-Blog Use Case: SAP HANA Blog
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Hansen, Marit. editor.
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Explorative Mapping of the Belgian Social Media Marketing Value Network and Its Usage of Personal Identifiable
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Tagarelli, Andrea. editor.
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Sample-based Approximation Algorithm for Cost-aware Targeted Viral Marketing -- Location-Based Competitive
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Leon-Garcia, Alberto. editor.
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Categorization of Methods -- Knowledge management in the marketing mix of small food businesses -- Some
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Nah, Fiona Fui-Hoon. editor.
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, Marketing and Consumer Behaviour -- The Influence of Trust Building User Interface Elements of Web Shops on
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Kennedy, William G. editor.
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Electronic Resources
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Dynamics of Scale-Free Networks -- Big Data-Driven Marketing: How Machine Learning Outperforms Marketers
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