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Dwivedi, Yogesh K. editor.
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the following topical sections: social media strategy and digital business; digital marketing and
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Rau, P. L. Patrick. editor.
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Electronic Resources
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and implications of cross-cultural design; cross-cultural issues in e-commerce, marketing and branding
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Odumuyiwa, Victor. editor.
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Electronic Resources
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-- Smartphone Usage among Millennial in Finland and Implications for Marketing Segmentation Strategies: Lessons
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