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Bal, P. Matthijs. editor.
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Social groups.
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Kamiński, Bogumił. editor.
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Outlooks and Insights on Group Decision and Negotiation 15th International Conference, GDN 2015
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Häntzschel, Alexander. author.
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30 different cases, the analysis covers the different forms of organization, their target groups and
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Electronic Resources
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Brands in Social Media / Dennhardt, Severin. author.
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Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors
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employees found themselves to be the target of severe criticism from India’s middle classes. Using social
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Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation
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Factors Driving Social Network Site Usage Ernst, Claus-Peter H. author.
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Chehimi, Nadine. author.
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Electronic Resources
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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of
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Buliga, Oana. author.
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), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social
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Dong, Yucheng. author.
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Electronic Resources
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Consensus Building in Group Decision Making Searching the Consensus Path with Minimum Adjustments /
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