Employee Engagement in Media Management Creativeness and Organizational Development

Social Media Management Technologies and Strategies for Creating Business Value

Managing Media Firms and Industries What's So Special About Media Management?

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing

Broadband as a Video Platform Strategies for Africa

Direct Licensing and the Music Industry How Technology, Innovation and Competition Reshaped Copyright Licensing

The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management

The New World of Transitioned Media Digital Realignment and Industry Transformation

Case Studies in e-Government 2.0 Changing Citizen Relationships

Handbook of Media Branding

Media Convergence Handbook - Vol. 2 Firms and User Perspectives